Across Israel, investment in mental health has grown fast—but so has employee skepticism. People want more than apps and one-off wellness weeks. They want to see that wellbeing is a real priority, not just a checkbox. But with cultural and legal differences between countries, getting it right at scale is tricky. Authenticity matters more than ever, and employees can tell when support is performative. So the question becomes: how do you make wellbeing part of the culture, not just the benefits package?
Question
What’s one wellbeing initiative at your company that’s had a real impact—and what’s something you’re still trying to figure out?👇