When Nirit Peled-Muntz joined HiBob, the CEO wanted to work on company values immediately.
Her response:
"I don't think it's the right time. The culture is still vivid and alive."
He took her advice. They waited. They grew.
Then, when the time was right (during hypergrowth), they did it properly:
With a cross-functional "detective squad" that collected insights from the entire organization.
The result?
A soft launch where people started using the values language the very next day. No posters on walls, no forced adoption campaigns.
Sometimes the best leadership strategy is knowing when to say “no.”
When was a time you pushed back on a request from your manager because the timing wasn’t right?
How has your organization gone about memorializing values?